How to Build Company-Managed Virtual Communities in Relationship Marketing Programs

Paper published in a journal (Scientific congresses and symposiums)

Arnone, Laurent; Geerts, Angy; Scoubeau, Chantal

2008

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https://hdl.handle.net/20.500.12907/20866

GEERTS-2008-1-COLLOQUE.pdf

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Disciplines :

Marketing

Author, co-author :

Arnone, Laurent ; Université de Mons > Faculté Warocqué d'Economie et de Gestion > Marketing et Communication

Geerts, Angy ; Université de Mons > Faculté Warocqué d'Economie et de Gestion > Marketing et Communication

Scoubeau, Chantal ; Université de Mons > Faculté Warocqué d'Economie et de Gestion > Service de Marketing et Communication

Language :

English

Title :

How to Build Company-Managed Virtual Communities in Relationship Marketing Programs

Publication date :

01 September 2008

Event name :

16th International Colloquium in Relationship Marketing

Event place :

Swansea, United Kingdom

Research unit :

W727 - Marketing et Communication

Commentary :

CD-ROM

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since 10 July 2010

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