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Geerts Angy

Université de Mons - UMONS > Faculté Warocqué d'Economie et de Gestion > Service de Marketing et Communication

Université de Mons - UMONS > Faculté Warocqué d'Economie et de Gestion > Marketing et Communication

Main Referenced Co-authors
Arnone, Laurent  (24)
Veg-Sala, Nathalie (17)
POZNIAK, Laetitia  (14)
DEPRINCE, Elodie  (9)
Scoubeau, Chantal  (9)
Main Referenced Keywords
Private sales websites (4); luxury tourism (3); prestige-seeking behavior (3); luxury, marketing, Palace, service, hotel (2); Marketing (2);
Main Referenced Unit & Research Centers
CGE - Comptabilité et gouvernance d'entreprises (6)
Main Referenced Disciplines
Marketing (83)
Library & information sciences (7)
Finance (3)
Communication & mass media (3)
Microeconomics (1)

Publications (total 90)

The most downloaded
96 downloads
Geerts, A., & Veg-Sala, N. (2018). IDENTIFYING DIMENSIONS OF LUXURY SHOPPING EXPERIENCE (LSE): A SOCIO-SEMIOTICS APPROACH [Paper presentation]. Monaco Symposium on Luxury, Monaco, Monaco. https://hdl.handle.net/20.500.12907/30384

The most cited

4 citations (Scopus®)

Geerts, A., & Masset, J. (June 2022). Luxury tourism through private sales websites: Exploration of prestige-seeking consumers’ motivations and managers’ perceptions. Journal of Business Research, 145, 377 - 386. doi:10.1016/j.jbusres.2022.02.083 https://hdl.handle.net/20.500.12907/43427

Geerts, A., & Veg-Sala, N. (In press). Typologie des frontières du service-après-vente en horlogerie : Analyse par les perceptions des consommateurs [Paper presentation]. 8ème Journée de Recherche sur le Marketing Horloger, Haute école de gestion ARC, Neuchatel, Switzerland.

Veg-Sala, N., & Geerts, A. (05 January 2024). Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations. Qualitative Market Research, 27 (1), 156 - 176. doi:10.1108/QMR-03-2023-0032
Peer Reviewed verified by ORBi

Bernard, B., Geerts, A., & Veg-Sala Nathalie. (17 November 2023). Luxury hotels : exploratory analysis of the dimensions of the Service Palace [Paper presentation]. PHD scientific day : "BREAKING GROUND: CELEBRATING 125 AND 120 YEARS OF DOCTORAL RESEARCH EXCELLENCE", Liège, Belgium.

Bernard, B., Geerts, A., & Veg-Sala Nathalie. (23 October 2023). Hôtellerie de luxe : étude exploratoire des dimensions du Service Palace [Poster presentation]. Coulisses du métier de chercheur, Mons, Belgium.

Bernard, B., Geerts, A., & Veg-Sala Nathalie. (06 September 2023). LUXURY HOTELS : EXPLORATORY ANALYSIS OF THE DIMENSIONS OF THE SERVICE PALACE [Paper presentation]. 9th Advances in Tourism Marketing Conferences, Bordeaux, France.
Peer reviewed

Masset, J., & Geerts, A. (06 September 2023). A CLUSTER ANALYSIS OF LUXURY CONSUMERS ON PRIVATE SALES TRAVEL WEBSITES [Paper presentation]. 9th Advances in Tourism Marketing Conferences, Bordeaux, France.
Peer reviewed

Deprince, E., & Geerts, A. (06 July 2023). Social networking sites and SME: What are the risks of using social networking sites internationally? [Paper presentation]. IRMBAM 2023.
Peer reviewed

Masset, J., & Geerts, A. (July 2023). A CLUSTER ANALYSIS OF LUXURY CONSUMERS ON PRIVATE SALES TRAVEL WEBSITES [Paper presentation]. Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference.
Peer reviewed

Geerts, A. (2023). Tupperware en difficulté : la fin d'un modèle économique - Marché Matinal - RTBF. RTBF.

Masset, J., & Geerts, A. (April 2023). A cluster analysis of luxury consumers on private sales travel websites [Paper presentation]. The Monaco Symposium on Luxury.
Peer reviewed

Geerts, A., Veg-Sala Nathalie, & Valette-Florence Pierre. (April 2023). Want to be unique? Luxury websites attitudes and the moderating roles of social and psychological distances [Paper presentation]. The Monaco Symposium on Luxury.
Peer reviewed

Geerts, A. (2023). La Fashion Week et les Réseaux Sociaux - Declic : l'Invitée - RTBF. RTBF.

Vachaudez, A., & Geerts, A. (17 January 2023). Présentation “Evaluer l'adoption du Voice commerce chez les jeunes consommateurs de luxe : une approche basée sur les dimensions du risque perçu” [Paper presentation]. Mardi de la recherche, Mons, Belgium.
Editorial reviewed

Geerts, A. (2022). Black Friday: Le bon plan pour faire des affaires?

Vachaudez, A., & Geerts, A. (27 October 2022). Marketing et intelligence artificielle : quelles opportunités pour le secteur touristique ? [Paper presentation]. Journées Scientifiques du Taghazout Surf Expo, Taghazout, Morocco.

Vachaudez, A., & Geerts, A. (08 September 2022). Évaluer l'adoption du commerce conversationnel chez les jeunes consommateurs de luxe : une approche basée sur les dimensions du risque perçu [Paper presentation]. 21ème Colloque sur le Marketing Digital, paris, France.
Peer reviewed

Vachaudez, A., & Geerts, A. (08 September 2022). Evaluer l'adoption du Commerce conversationnel chez les jeunes consommateurs de luxe : une approche basée sur les dimensions du risque perçu [Paper presentation]. Colloque de Marketing digital, Paris - Sorbonne, France.
Peer reviewed

Geerts, A., & Masset, J. (June 2022). Luxury tourism through private sales websites: Exploration of prestige-seeking consumers’ motivations and managers’ perceptions. Journal of Business Research, 145, 377 - 386. doi:10.1016/j.jbusres.2022.02.083
Peer Reviewed verified by ORBi

Geerts, A. (2022). Les avis des internautes influencent-ils les achats en ligne ?

Geerts, A. (2022). Le succès des toutes boîtes.

Geerts, A. (2022). Le Blue Monday : un nouveau buzz commercial.

Geerts, A. (2022). Stromae au Jt de TF1 : Le roi de la com!

Geerts, A. (2021). Le succès des sneakers.

Veg-Sala, N., & Geerts, A. (01 June 2021). L'expérience d'achat dans les boutiques de luxe : Etude des dimensions selon les motivations d'achat des consommateurs de luxe. Revue Management et Avenir, 2021/3 (123), 95-117.
Peer Reviewed verified by ORBi

Geerts, A. (2021). Le succès des sneakers.

Geerts, A. (2021). Luxury Brands Websites' Evolution: Does it Fit with Personal and Interpersonal Luxury Consumption? [Paper presentation]. Monaco Symposium on Luxury, Monaco, Monaco.

Geerts, A., & Masset, J. (2021). PRESTIGE- SEEKING CONSUMERS - MOTIVATIONS TO CONSUME OR NOT LUXURY TOURISM THROUGH PRIVATE SALES WEBSITES [Paper presentation]. Monaco Symposium on Luxury, Monaco, Monaco.

Geerts, A. (2021). Ikea et l'économie circulaire.

Geerts, A. (2021). Mono Mania. Le Vif Weekend.

Geerts, A. (2020). La mode belge à la loupe. Le vif week-end.

Vachaudez, A., & Geerts, A. (2020). LE VOICE COMMERCE POUR LES MARQUES DE LUXE : REVUE DE LITTERATURE ET PROPOSITION D'UN MODELE CONCEPTUEL [Paper presentation]. 19eme edition Colloque sur le Marketing Digital, Paris - Sorbonne, France.

Deprince, E., & Geerts, A. (2019). Social Networking Sites and SMEs: What are the risks to use social networking sites in their internationalisation process? [Paper presentation]. 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing, Valencia, Spain.

Deprince, E., & Geerts, A. (02 December 2019). Social Networking Sites and SMEs: What are the risks to use social networking sites in their internationalisation process? [Paper presentation]. 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing, Valencia, Spain.

Deprince, E., & Geerts, A. (2019). EVIDENCE ON EXPECTATIONS OF LUXURY VS NON-LUXURY CONSUMERS ON FACEBOOK LUXURY BRAND PAGES? Global Journal of Business Research.
Peer Reviewed verified by ORBi

Geerts, A., Valette-Florence, P., & Veg-Sala, N. (20 September 2019). Luxury Brands Websites: Beyond 'The Internet Dilemna' - A Latent Transition Analysis [Paper presentation]. The Mystique of Luxury Brands, Tokyo, Japan.

Geerts, A., Valette-Florence, P., & Veg-Sala, N. (2019). Luxury Brands Websites: Beyond 'The Internet Dilemna' - A Latent Transition Analysis [Paper presentation]. The Mystique of Luxury Brands, Tokyo, Japan.

Geerts, A., & Masset, J. (01 September 2019). Very Chic Voyage Privé Too Good To Be True? An Analysis Of Managers' And Consumers' Perceptions Of Online Luxury Tourism [Paper presentation]. The 8th Advances in Tourism Marketing Conference, Namur, Belgium.

Geerts, A., & Masset, J. (2019). Very Chic Voyage Privé Too Good To Be True? An Analysis Of Managers' And Consumers' Perceptions Of Online Luxury Tourism [Paper presentation]. The 8th Advances in Tourism Marketing Conference, Namur, Belgium.

Deprince, E., & Geerts, A. (2019). Réseaux sociaux numériques et PME : Quels sont les risques d'utilisation des réseaux sociaux numériques à l'international ? [Paper presentation]. 10th International Research Meeting in Business and Management, Nice, France.

Deprince, E., & Geerts, A. (09 July 2019). Réseaux sociaux numériques et PME : Quels sont les risques d'utilisation des réseaux sociaux numériques à l'international ? [Paper presentation]. 10th International Research Meeting in Business and Management, Nice, France.

Geerts, A., & Veg-Sala, N. (2018). IDENTIFYING DIMENSIONS OF LUXURY SHOPPING EXPERIENCE (LSE): A SOCIO-SEMIOTICS APPROACH [Paper presentation]. Monaco Symposium on Luxury, Monaco, Monaco.

Geerts, A., & Veg-Sala, N. (12 April 2018). IDENTIFYING DIMENSIONS OF LUXURY SHOPPING EXPERIENCE (LSE): A SOCIO-SEMIOTICS APPROACH' [Paper presentation]. Monaco Symposium on Luxury, Monaco, Monaco.

Geerts, A., & Masset, J. (2018). Very Chic, Voyage Privé ... Le nouveau visage de la consommation du tourisme de luxe en ligne [Paper presentation]. Journée Marketing du Grand Est, Mons, Belgium.

Geerts, A., & Masset, J. (23 March 2018). Very Chic, Voyage Privé ... Le nouveau visage de la consommation du tourisme de luxe en ligne [Paper presentation]. Journée Marketing du Grand Est, Mons, Belgium.

Geerts, A. (2017). Very Chic, Voyage Privé... Trop beau pour être vrai ou nouvelle manière de consommer. La Libre 23/12/2017.

Geerts, A., & Deprince, E. (08 December 2017). Luxe et Réseaux Sociaux : Proposition d'une Typologie des Fans des pages Facebook des Marques de Luxe [Paper presentation]. LUXE : ENJEUX, DEFIS ET PERSPECTIVES, Paris, France.

Deprince, E., & Geerts, A. (2017). Facebook and Luxury Brands: What are the expectations of luxury consumers vs non consumers on the Facebook luxury brands pages? [Paper presentation]. Global Conference on Business and Finance, San Jose, Costa Rica.

Deprince, E., & Geerts, A. (25 May 2017). Facebook and Luxury Brands: What are the expectations of luxury consumers vs non consumers on the Facebook luxury brands pages? [Paper presentation]. Global Conference on Business and Finance, San Jose, Costa Rica.

Racat, M., & Geerts, A. (2017). WHO DO YOU LISTEN TO? YOUR VIRTUAL MOBILE APPLICATION'S ADVICE OR YOUR FAVORITE DIGITAL INFLUENCER'S, MAKE YOUR CHOICE [Paper presentation]. 33ème Congrès International de l'Association Française du Marketing, Tours, France.

Geerts, A., & Veg-Sala, N. (2017). LUXURY BRAND ON INTERNET: AN ANALYSIS OF WEBSITES DIMENSIONS AND WEBSITES TYPOLOGY'S EVOLUTION [Paper presentation]. 33ème Congrès International de l'Association Française du Marketing, Tours, France.

Veg-Sala, N., & Geerts, A. (01 December 2015). Le paradoxe de la distribution des marques de luxe face à l'e-commerce : proposition d'une typologie de consommateurs et de son évolution dans le temps. Décisions Marketing, 80, 69-85.
Peer reviewed

Geerts, A. (2015). Miroir, dis moi si tu es virtuel! La Libre.

Veg-Sala, N., & Geerts, A. (2015). L'expérience de magasinage en boutique et en ligne pour les marques de luxe :Etude exploratoire sur les dimensions du concept [Paper presentation]. 31ème Congrès International de l'Association Française du Marketing, Marrakech, Morocco.

Geerts, A., & Veg-Sala, N. (20 May 2015). L'expérience de magasinage en boutique et en ligne pour les marques de luxe :Etude exploratoire sur les dimensions du concept [Paper presentation]. 31ème Congrès International de l'Association Française du Marketing, Marrakech, Morocco.

Veg-Sala, N., & Geerts, A. (2014). Typologie des frontières du service après-vente en horlogerie : analyse par les perceptions des consommateurs. In Services après-vente horlogers: nouvelles exigences (pp. 15-40). Editions Lep.

Geerts, A., & Veg-Sala, N. (20 November 2014). Le luxe et Internet : Evolutions d'un paradoxe. Revue Management et Avenir, 2014/5 (71), 111-128.
Peer Reviewed verified by ORBi

Arnone, L., Geerts, A., & Pace, S. (2014). Dimensions of the user digital experience on social networking sites: the case of luxury brands' fan pages [Paper presentation]. 19th International Conference on Corporate and Marketing Communications, Milan, Italy.

Geerts, A. (01 December 2013). Cluster Analysis of Luxury Brands on the Internet. International Journal of Imaging and Robotics, 6 (2), 79-93.
Peer reviewed

Geerts, A. (2013). Luxury Brands on the Internet: a Fourfold Typology [Paper presentation]. Global Conference on Business and Finance, San Jose, Costa Rica.

Geerts, A. (09 April 2013). Analyse Typologique des Marques de Luxe sur Internet: Application aux Secteurs de la Mode [Paper presentation]. Colloque Sciences et Décisions Marketing, La Sorbonne, Paris, France.

Geerts, A., & Veg-Sala, N. (2012). Perspectives managériales et consuméristes du luxe sur Internet : Des années 1990 à nos jours [Paper presentation]. 11ème journée de recherche sur le E-Marketing - AFM, Université Paris 1 Panthéon Sorbonne, France.

Geerts, A. (2012). Marques de luxe inégales... sur la toile. La Libre Belgique 22/09/2012.

Geerts, A. (2012). Marques de luxe sur Internet : Typologie du comportement communicationnel en ligne [Paper presentation]. 11ème journée de recherche sur le E-Marketing - AFM, Université Paris 1 Panthéon Sorbonne, France.

Geerts, A. (2012). Etude du comportement communicationnel en ligne des marques de luxe: Proposition d'une typologie [Doctoral thesis, Université de Mons]. ORBi UMONS-University of Mons. https://orbi.umons.ac.be/handle/20.500.12907/3689

Geerts, A., & Veg-Sala, N. (2012). Gestion de la cohérence des récits des marques de luxe sur Internet : étude sémiotique et analyse comparée des secteurs de la maroquinerie et de la joaillerie. Revue Française du Marketing.
Peer Reviewed verified by ORBi

Arnone, L., Ferauge, P., Geerts, A., & Pozniak, L. (01 July 2011). Corporate social responsibility : Internet as Communication tool towards stakeholders. Journal of Modern Accounting and Auditing, 7 (7), 697 - 708.
Peer Reviewed verified by ORBi

Pozniak, L., Ferauge, P., Arnone, L., & Geerts, A. (01 May 2011). DETERMINANTS OF INTERNET CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION. Global Journal of Business Research, 5 (4), 1-14.
Peer Reviewed verified by ORBi

Surin, C., Geerts, A., Arnone, L., & Scoubeau, C. (22 March 2011). Perspective Triadique sur la Recherche en Marketing : Consommateurs, Marques et Entreprises [Poster presentation]. 6ème édition de la Matinée des Chercheurs (MDC 2011), Mons, Belgium.

Scoubeau, C., Geerts, A., & Arnone, L. (01 March 2011). Event sponsoring as a communication tool to tribes : international brands versus consumer point of view. Journal of Business and Economics, 2 (3), 198-208.
Peer Reviewed verified by ORBi

Geerts, A., & Veg-Sala, N. (26 January 2011). Evidence on Internet Communication Management Strategies for Luxury Brands. Global Journal of Business Research, 5 (5), 81-94.
Peer Reviewed verified by ORBi

Ferauge, P., Arnone, L., Geerts, A., & Pozniak, L. (2010). DETERMINERS OF CSR COMMUNICATION ON THE WEB [Paper presentation]. Global Academy of Business and Economic Research, New York, United States.

Arnone, L., Geerts, A., Ferauge, P., & Pozniak, L. (2010). Communautés de consommateurs B-to-C : approche des stratégies internationales [Paper presentation]. 9ème Journée de Recherche sur le e-Marketing, Paris (Université Panthéon-Sorbonne), France.

Geerts, A., & Veg-Sala, N. (2010). Luxe et e-commerce ou comment les marques peuvent-elles gérer le paradoxe entre sélectivité et outil de vente du marché de masse ? [Paper presentation]. 9ème journée de recherche sur le e-marketing, Université de Paris 1 Panthéon Sorbonne , France.

Colot, O., Arnone, L., Croquet, M., Geerts, A., & Pozniak, L. (19 July 2010). Company Managed Virtual Communities in Global Brands Strategy. Global Journal of Business Research, 2 (81), 16.
Peer Reviewed verified by ORBi

Arnone, L., Colot, O., Croquet, M., Geerts, A., & Pozniak, L. (01 April 2010). Company managed virtual communities in global brands strategy. Global Journal of Business Research, 4 (2), 97-112.
Peer Reviewed verified by ORBi

Arnone, L., Ferauge, P., Geerts, A., & Pozniak, L. (2010). Internet comme outil de communication RSE. ORBi UMONS-University of Mons. https://orbi.umons.ac.be/handle/20.500.12907/5237.

Arnone, L., Colot, O., Croquet, M., Geerts, A., & Pozniak, L. (2010). Internet comme vecteur de communication financière : une analyse des entreprises du Marché Libre. Revue Sciences de Gestion, (242), 49-56.
Peer Reviewed verified by ORBi

Arnone, L., Ferauge, P., Geerts, A., & Pozniak, L. (2010). Responsabilité sociétale et Innovation: approche de leur complémentarité dans une perspective de PME [Paper presentation]. 7ème Congrès de l'ADERSE, La Rochelle, France.

Ferauge, P., Arnone, L., Geerts, A., & Pozniak, L. (2010). La responsabilité sociétale des entreprises : l'internet comme outil de communication vers les parties prenantes [Paper presentation]. 7ème Congrès de l'ADERSE, La Rochelle, France.

Arnone, L., Geerts, A., & Scoubeau, C. (2010). Vers un Modèle Pratique des Stratégies Internationales de Création de Communautés Virtuelle B-to-C. ORBi UMONS-University of Mons. https://orbi.umons.ac.be/handle/20.500.12907/22907.

Pozniak, L., Croquet, M., Arnone, L., & Geerts, A. (2010). The Determiners of the Virtual Financial Communication of Small and Medium-sized Firms Quoted on Unregulated Belgian Markets [Paper presentation]. Global Conference on Business and Finance 2010, Hawaii, United States - Hawaii.

Colot, O., Pozniak, L., Croquet, M., Arnone, L., & Geerts, A. (2009). La communication financière et Internet. Analyse du site web des entreprises cotées sur le Marché Libre [Paper presentation]. ECommerce & Internet Gouvernance, International Conference, Sousse, Tunisia.

Arnone, L., Colot, O., Croquet, M., Geerts, A., & Pozniak, L. (30 September 2009). Global Brands, Local Communities: International Strategies for Company Managed Virtual Communities. Global Conference on Business and Finance Proceedings, 4 (2), 188-202.
Peer Reviewed verified by ORBi

Arnone, L., Colot, O., Croquet, M., Geerts, A., & Pozniak, L. (2009). Global Brands, Local Communities: International Strategies for Company Managed Virtual Communities [Paper presentation]. Global Conference on Business and Finance (GCBF) 2009, San Jose, Costa Rica.

Geerts, A., Arnone, L., & Scoubeau, C. (14 March 2009). Event's Sponsoring as a Communication Tool to tribes : International Brands vs Consumer Point of View [Paper presentation]. 67th International Atlantic Economic Conference, Rome, Italy.

Arnone, L., Geerts, A., & Scoubeau, C. (01 January 2009). Implementing Company-Managed Virtual Communities as a Relationship Marketing Tool a Decision System Analysis. Journal of Customer Behaviour, 8 (1), 5-27.
Peer Reviewed verified by ORBi

Arnone, L., Geerts, A., & Scoubeau, C. (2008). How to Build Company-Managed Virtual Communities in Relationship Marketing Programs [Paper presentation]. 16th International Colloquium in Relationship Marketing, Swansea, United Kingdom.

Geerts, A., Scoubeau, C., & Arnone, L. (2008). New Luxury : The Transposition of a US Consumption Trend in Belgium. ORBi UMONS-University of Mons. https://orbi.umons.ac.be/handle/20.500.12907/14395.

Geerts, A., Scoubeau, C., & Arnone, L. (13 September 2007). New Luxury : The Transposition of a US Consumption Trend in Belgium [Paper presentation]. 3rd Annual Colloquium of the Academy of Marketing : Brand, Corporate Identity and Reputation, SIG, London, United Kingdom.

Arnone, L., Geerts, A., & Scoubeau, C. (05 January 2006). Building and strengthening the link with consumer tribes : An analysis of the major Belgian outdoor tribal events [Paper presentation]. 11th International Conference on Corporate and Marketing Communications, Ljubliana, Unknown/unspecified.

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