Understanding identification in social enterprises.

This paper suggests a detailed and systemic representation of the process of organizational identification in social enterprises, and a better understanding of how individuals position themselves in these organisations. We highlight that identification in social enterprises is the result of the interplay between the multiple identities of the individuals who take part in coalitions defending different institutional logics. Identification will depend on whether or not it is easy for the individual to find a coalition that corresponds to him or her, and on whether or not the ideas of this coalition are dominant. The relative size of the various coalitions among the staff and the way they evolve will have a clear impact on what the dominant logic of the social enterprise will be.