On the attractiveness of clothing libraries for women: Investigating the adoption of product-service systems from a practice-based perspective

Muylaert, Coralie; Tunn, V.S.C.; Maréchal, K.

doi:10.1016/j.spc.2024.01.012

Article (Scientific journals)

On the attractiveness of clothing libraries for women: Investigating the adoption of product-service systems from a practice-based perspective

Muylaert, Coralie; Tunn, V.S.C.; Maréchal, K.

2024 • In Sustainable Production and Consumption, 45, p. 359 - 370

Peer Reviewed verified by ORBi

Permalink
https://hdl.handle.net/20.500.12907/49948

DOI
10.1016/j.spc.2024.01.012

Files (1)Send to Details Statistics Bibliography Similar publications

Files

Full Text

Muylaert et al 2024.pdf

Embargo Until 31/Jan/2026 - Publisher postprint (4.13 MB)

Request a copy

All documents in ORBi UMONS are protected by a user license.

Send to

RIS BibTex APA Chicago Permalink X Linkedin

Details

Keywords :

Circular fashion; Clothing library; Consumption profile; Practice theory; Product-service system; Adoption barriers; Clothing sector; Consumer adoptions; Focus group methodology; Practice theories; Product-service systems; Sustainable consumption; Libraries

Abstract :

[en] Clothing libraries, an application of product-service system in the clothing sector, could potentially combat clothing overconsumption but consumer adoption is limited so far. Research so far has largely overlooked the diversity in adoption barriers depending on the context. Using a practice-based approach, this paper explores how adoption barriers differ across clothing consumption profiles and types of clothing libraries. A focus group methodology is used to examine two types of clothing libraries (occasional vs. everyday) intended for women and four clothing consumption profiles (fashionista, rational, emotional, restrained). This paper shows that occasional clothing libraries are perceived as more attractive than everyday clothing libraries because they require a smaller change of practice. Factors such as the possibility of wearing the garment again, existing alternatives (second hand purchase or exchanges with friends or family), the type of occasion (event, seasonal or daily), the need for garment renewal, and the price interact in a similar way for clothing purchases and occasional clothing libraries. This paper also shows that the barriers to practice change differ between consumption profiles. For example, not feeling the need to renew one's wardrobe is an obstacle to subscribing to everyday clothing libraries for the rational profile, while this same factor, feeling the need to regularly renew one's wardrobe, is a lever for subscribing to everyday clothing libraries for the fashionista profile. The findings can be used to tailor clothing libraries to specific consumption profiles' needs in order to shift their fashion practices towards sustainable consumption. © 2024

Disciplines :

Strategy & innovation

Author, co-author :

Muylaert, Coralie ; Université de Mons - UMONS > Faculté Warocqué d'Economie et de Gestion > Service de Management et étude des organisations

Tunn, V.S.C.; Utrecht University, Copernicus Institute of Sustainable Development, Innovation Studies group, Utrecht, Netherlands

Maréchal, K.; Laboratory of Economics and Rural Development, Gembloux Agro-Bio Tech, University of Liege, Gembloux, Belgium

Language :

English

Title :

On the attractiveness of clothing libraries for women: Investigating the adoption of product-service systems from a practice-based perspective

Publication date :

2024

Journal title :

Sustainable Production and Consumption

eISSN :

2352-5509

Publisher :

Elsevier B.V.

Volume :

Pages :

359 - 370

Peer reviewed :

Peer Reviewed verified by ORBi

Additional URL :

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183204332&doi=10.1016%2fj.spc.2024.01.012&partnerID=40&md5=3a22590ecdfde2737d6ecc6ee5d169a6

Research unit :

W742 - Management et étude des organisations

Research institute :

Soci&Ter

Available on ORBi UMONS :

since 12 November 2024

Statistics

Number of views

8 (1 by UMONS)

Number of downloads

0 (0 by UMONS)

More statistics

Scopus citations^®

Scopus citations^®
without self-citations

OpenCitations

OpenAlex citations

Bibliography

Alevizou, P., Henninger, C.E., Stokoe, J., Cheng, R., The hoarder, the oniomaniac and the fashionista in me: a life histories perspective on self-concept and consumption practices. J. Consum. Behav. 20 (2020), 913–922.
Arekrans, J., Sopjani, L., Laurenti, R., Ritzén, S., Barriers to access-based consumption in the circular transition: a systematic review. Resour. Conserv. Recycl., 184, 2022, 106364.
Armstrong, C.M., Niinimäki, K., Lang, C., Kujala, S., A use-oriented clothing economy? Preliminary affirmation for sustainable clothing consumption alternatives. Sustain. Dev. 24:1 (2016), 18–31.
Baek, H., Kim, K., An exploratory study of consumers’ perceptions of product types and factors affecting purchase intentions in the subscription economy: 99 subscription business cases. Behav. Sci., 12(6), 2022, 179.
Barrera-Verdugo, G., Villarroel-Villarroel, A., Influence of product selection criteria on clothing purchase and post-purchase behaviours: a gender and generational comparison. PloS One, 2022, 10.1371/journal.pone.0267783.
Berry, L.L., Seiders, K., Grewal, D., Understanding service convenience. J. Mark. 66:3 (2002), 1–17.
Borg, D., Mont, O., Schoonover, H., Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies. Sustainability, 12(9), 2020, 8079.
Browne, A., Can people talk together about their practices? Focus groups, humour and the sensitive dynamics of everyday life. Area 48:2 (2016), 198–205.
Buzzo, A., Abreu, M.J., Fast Fashion, Fashion Brands and Sustainable Consumption, Fast Fashion, Fashion Brands and Sustainable Consumption. 2019, 1–3.
Camacho-Otero, J., Pettersen, I.N., Boks, C., Consumer engagement in the circular economy: exploring clothes swapping in emerging economies from a social practice perspective. Sustain. Dev. 28 (2019), 279–293.
Capsi, J., Llopis-Goig, R., Understanding the expansion of running from a social practice theory perspective. A case study focused on the city of Valencia. Sport in Society, 2021, 10.1080/17430437.2021.1970139.
Cengiz, H., Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing. J. Glob. Fash. Market. 8:2 (2017), 113–124.
Colasante, A., D'Adamo, I., The circular economy and bioeconomy in the fashion sector: emergence of a “sustainability bias”. J. Clean. Prod., 329, 2021, 129774.
Dahana, W.D., Miwa, Y., Morisada, M., Linking lifestyle to customer lifetime value: an exploratory study in an online fashion retail market. J. Bus. Res. 99 (2019), 319–331.
Day, S., Godell, J., Masi, D., Zhang, W., Predicting consumer adoption of branded subscription services: a prospect theory perspective. Bus. Strateg. Environ. 29:3 (2020), 1310–1330.
Duhoux, T., Le Blévennec, K., Manshoven, S., Grossi, F., Arnold, M., Mortensen, L.F., Textiles and the Environment: The Role of Design in Europe's Circular Economy. European Topic Centre Circular Economy and Resource Use: Mol, Belgium. 2022.
Elf, P., Werner, A., Black, S., Advancing the circular economy through dynamic capabilities and extended customer engagement: insights from small sustainable fashion enterprises in the UK. Bus. Strat. Environ. 31:6 (2022), 2682–2699.
Evans, D., McMeekin, A., Southerton, D., Sustainable consumption, behaviour change policies and theories of practices. Warde, A., Southerton, D., (eds.) The Habits of Consumption. Studies Across Disciplines in the Humanities and Social Sciences, 12, 2012, Helsinki Collegium for Advance Studies, Helsinki, 113–129.
Gram-Hanssen, K., Understanding change and continuity in residential energy consumption. J. Consum. Cult 11:1 (2011), 61–78.
Gwozdz, W., Steensen Nielsen, K., Müller, T., An environmental perspective on clothing consumption: consumer segments and their behavioral patterns. Sustainability, 9(5), 2017, 762.
Hazée, S., Delcourt, C., Van Vaerenbergh, Y., Burdens of access: understanding customer barriers and barrier-attenuating practices in access-based services. J. Serv. Res. 20:4 (2017), 441–456.
Hobson, K., ‘Small stories of closing loops’: social circularity and the everyday circular economy. Clim. Change 163:1 (2020), 99–116.
Jimenez-Fernandez, A., Aramendia-Muneta, M.A., Alzate, M., Consumers’ awareness and attitudes in circular fashion. Clean. Responsible Consum., 11, 2023, 100144.
Johnson, E., Plepys, A., Product-service systems and sustainability: analysing the environmental impacts of rental clothing. Sustainability, 13, 2021.
Khitous, F., Urbinati, A., Verleye, K., Product-service systems: a customer engagement perspective in the fashion industry. J. Clean. Prod., 336, 2022, 130394.
Ki, C.-W., Chong, S.M., Ha-Brookshire, J.E., How fashion can achieve sustainable development through a circular economy and stakeholder engagement: a systematic literature review. Corp. Soc. Respon. Environ. Manag. 27:6 (2020), 2401–2424.
Kleinebrahm, K., Torriti, J., McKenna, R., Ardone, A., Fichtner, W., Using neural networks to model long-term dependencies in occupancy behavior. Energ. Buildings, 240, 2021.
Laukkanen, M., Tura, N., Sustainable value propositions and customer perceived value: clothing library case. J. Clean. Prod. 378 (2022), 1–11.
Liu, S., Lang, C., Liu, C., A systematic review and meta-analysis of Chinese online fashion resale: toward recipes to stimulate circular fashion. Sustain. Prod. Consum. 41 (2023), 334–347.
Malatesta, T., Breadsell, J.K., Identifying home system of practices for energy use with K-means clustering techniques. Sustainability, 14(15), 2022, 9017, 10.3390/su14159017.
Maréchal, K., Holzemer, L., Getting a (sustainable) grip on energy consumption: the importance of household dynamics and ‘habitual practices’. Energy Res. Soc. Sci. 10 (2015), 228–239.
Maréchal, K., Holzemer, L., Unravelling the ‘ingredients’ of energy consumption: exploring home-related practices in Belgium. Energy Res. Soc. Sci. 39 (2018), 19–28.
Mashhadi, A.R., Vedantam, A., Behdad, S., Investigation of consumer's acceptance of product-service-systems: a case study of cell phone leasing. Resour. Conserv. Recycl. 143 (2019), 36–44.
McNeill, L., Moore, R., Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. Int. J. Consum. Stud. 39 (2015), 212–222.
McNeill, L., Hamlin, R.P., McQueen, R.H., Degenstein, L.M., Garrett, T.C., Dunn, L.A., Wakes, S.J., Fashion sensitive young consumers and fashion garment repair: emotional connections to garments as a sustainability strategy. Int. J. Consum. Stud. 44 (2020), 361–368.
Muylaert, C., Maréchal, K., Understanding consumer lock-in mechanisms towards clothing libraries: a practice-based analysis coupled with the multi-level perspective. Sustain. Prod. Consum. 34 (2022), 342–352.
Muylaert, C., Thiry, G., Roman, P., Ruwet, C., De Hoe, R., Maréchal, K., Consumer perception of product-service systems: depicting sector-specific barriers in the mobility, clothing and tooling sectors. Front. Environ. Sci., 10, 2022, 1048554.
Mylan, J., Understanding the diffusion of sustainable PSS: insights from the sociology of consumption and practice theory. J. Clean. Prod. 97 (2015), 13–20.
Poppelaars, F., Bakker, C., Van Engelen, J., Does access trump ownership? Exploring consumer acceptance of access-based consump- tion in the case of smartphones. Sustainability, 10(7), 2018, 2133.
Reckwitz, A., Towards a theory of social practices: a development in culturalist theorizing. Eur. J. Soc. Theory 5:2 (2002), 243–263.
Retamal, M., Schandl, H., Dirty laundry in manila: comparing resource consumption practices for individual and shared laundering. J. Ind. Ecol. 22:6 (2018), 1389–1401.
Rinkinen, J., Shove, E., Material culture and the circular economy. Front. Sustain., 4, 2023, 1158079.
Roman, P., Thiry, G., Muylaert, C., Ruwet, C., Maréchal, K., Defining and identifying strongly sustainable product-service systems (SSPSS). J. Clean. Prod., 136295, 2023.
Schäfer, M., Jaeger-Erben, M., Bamberg, S., Life events as windows of opportunity for changing towards sustainable consumption patterns. J. Consum. Policy 35:1 (2012), 65–84.
Schatzki, T., The Site of the Social: A Philosophical Account of the Constitution of Social Life and Change. 2002, Pennsylvania University Press.
Shevchenko, T., Saidani, M., Ranjbari, M., Kronenberg, J., Danko, Y., Laitala, K., Consumer behavior in the circular economy: developing a product-centric framework. J. Clean. Prod., 384, 2023, 135568.
Shirvanimoghaddam, K., Motamed, B., Ramakrishna, S., Naebe, M., Death by waste: fashion and textile circular economy case. Sci. Total Environ., 718, 2020, 137317.
Shove, E., Converging conventions of comfort, cleanliness and convenience. J. Consum. Policy 26 (2003), 395–418.
Shove, E., Habits and their creatures. Warde, A., Southerton, D., (eds.) The Habits of Consumption. Studies Across Disciplines in the Humanities and Social Sciences 12, 2012, Helsinki Collegium for Advances Studies, Helsinki, 100–112.
Sörum, N., Gianneschi, M., The role of access-based apparel in processes of consumer identity construction. J. Fash. Mark. Manag. 27:1 (2023), 61–79.
Tawde, S., Kamath, R., ShabbirHussain, R.V., 'Mind will not mind' - Decoding consumer's green intention-green purchase behavior gap via moderated mediation effects of implementation intentions ans self-efficacy. J. Clean. Prod., 383, 2023, 135506.
Trautmann-Attmann, J., Widner Johnson, T., Compulsive consumption behaviours: investigating relationships among binge eating, compulsive clothing buying and fashion orientation. Int. J. Consum. Stud. 33 (2009), 267–273.
Tse, T., Gheorghiu, I., The good life as accountable: moralities of dress consumption in China and Romania. J. Consum. 23:4 (2022), 809–828.
Tukker, A., Eight types of product-service system: eight ways to sustainability?. Bus. Strat. Environ. 13:4 (2004), 246–260.
Tunn, V.S.C., Bocken, N.M.P., Van den Hende, E.A., Schoormans, J.P.L., Business models for sustainable consumption in the circular economy: an expert study. J. Clean. Prod. 212 (2019), 324–333.
Tunn, V.S., Van den Hende, E.A., Bocken, N.M., Schoormans, J.P., Consumer adoption of access-based product-service systems: the influence of duration of use and type of product. Bus. Strat. Environ. 30:6 (2021), 2796–2813.
Tunn, V.S.C., Bocken, N.M.P., Van den Hende, E.A., Schoormans, J.P.L., Diffusion of access-based product-service systems: adoption barriers and how they are addressed in practice. Proceedings Product Lifetimes and the Environment 2019. Berlin, 2021.
Willett, J., Saunders, C., Hackney, F., Hill, K., The affective economy and fast fashion: materiality, embodied learning and developing a sensibility for sustainable clothing. J. Mater. Cult. 27:3 (2022), 219–237.
Yong, Z., Hao, Z., Zheng, C., Pingyuan, Z., Yating, X., Cluster analysis of the consumption value based on the clothing market. 2011 International Conference on Management Science and Industrial Engineering (MSIE), 2011, 537–541.
Zhang, X., Dong, F., How virtual social capital affects behavioral intention of sustainable clothing consumption pattern in developing economies? A case study of China. Resour. Conserv. Recycl., 170, 2021, 105616.