[en] Sustainable Product-Service Systems (SPSS) offer a promising solution to sustainability challenges in modern consumption. Yet, enduring adoption of SPSS by consumers is still uncertain and identifying the factors affecting SPSS adoption is complex. This study investigates the drivers and barriers (D&B) of SPSS adoption intention, analysing their variations across three distinct areas of need: mobility, clothing, and tooling. A comprehensive framework is constructed to categorize D&B into cognitive, attitudinal, comparative, and emotional factors, drawing upon extensive literature. The significance and intensity of these D&B are empirically assessed through a survey of Brussels consumers, revealing variations among areas of need. From this analysis, three distinct categories of D&B are identified: generic ones, transcending area-specific differences (e.g., the financial advantage); irrelevant ones, exhibiting general non-significance across all areas (e.g., the absence of maintenance worries); and area-specific ones, pertinent to certain, but not all, areas of need (e.g., the consumerist attitude in the tooling area of need). This study contributes to an enhanced understanding of SPSS adoption, offers valuable insights for businesses to tailor their strategies and promotes sustainable consumption practices.
Disciplines :
Special economic topics (health, labor, transportation...)
De Hoe, Roxane; ICHEC Research Lab, ICHEC Brussels Management School, Woluwe-Saint-Pierre, Belgium
Muylaert, Coralie ; Université de Mons - UMONS > Faculté Warocqué d'Economie et de Gestion > Service de Management et étude des organisations
Roman, Philippe ; ICHEC Research Lab, ICHEC Brussels Management School, Woluwe-Saint-Pierre, Belgium ; Centre Interdisciplinaire de Recherche, Travail, État et Société (CIRTES), Catholic University of Louvain, Louvain-la-Neuve, Belgium
Ruwet, Coline ; ICHEC Research Lab, ICHEC Brussels Management School, Woluwe-Saint-Pierre, Belgium ; Centre Interdisciplinaire de Recherche, Travail, État et Société (CIRTES), Catholic University of Louvain, Louvain-la-Neuve, Belgium
Thiry, Géraldine; ICHEC Research Lab, ICHEC Brussels Management School, Woluwe-Saint-Pierre, Belgium ; Centre Interdisciplinaire de Recherche, Travail, État et Société (CIRTES), Catholic University of Louvain, Louvain-la-Neuve, Belgium
Maréchal, Kevin; Economics and Rural Development, Gembloux Agro-Bio Tech, Université of Liège, Gembloux, Belgium
Language :
English
Title :
A cross-sector analysis of consumer intention towards sustainable product-service systems: Evidence from mobility, clothing and tooling
This work was supported by Innoviris, Brussels-Capital Region (Belgium). This work benefitted from funding by Brussels Region (Innoviris \u2013 Funding agreement 2019PRB112).
Ademe, A., Vuidel, P., Pasquelin, B., Vers une économie de la fonctionnalité à haute valeur environnementale et sociale en 2050. Les dynamiques servicielle et territoriale au cœur du nouveau modèle 299. https://librairie.ademe.fr/ged/3662/prospective_ef_201705_rapport.pdf.
Akbar, P., Hoffmann, S., Creating value in product service systems through sharing. J. Bus. Res. 121 (2020), 495–505.
Akbar, P., Hoffmann, S., Under which circumstances do consumers choose a product service system (PSS)? Consumer benefits and costs of sharing in PSS. J. Clean. Prod. 201 (2018), 416–427.
Akbar, P., Mai, R., Hoffmann, S., When do materialistic consumers join commercial sharing systems. J. Bus. Res. 69 (2016), 4215–4224.
Annarelli, A., Battistella, C., Nonino, F., Product service system: a conceptual framework from a systematic review. J. Clean. Prod. 139 (2016), 1011–1032.
Armstrong, C.M., Niinimäki, K., Kujala, S., Karell, E., Lang, C., Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland. J. Clean. Prod. 97 (2015), 30–39.
Baines, T.S., Lightfoot, H.W., Evans, S., Neely, A., Greenough, R., Peppard, J., Roy, R., Shehab, E., Braganza, A., Tiwari, A., Alcock, J.R., Angus, J.P., Bastl, M., Cousens, A., Irving, P., Johnson, M., Kingston, J., Lockett, H., Martinez, V., Michele, P., Tranfield, D., Walton, I.M., Wilson, H., State-of-the-art in product-service systems. Proc. IME B J. Eng. Manufact. 221 (2007), 1543–1552.
Banister, D., The sustainable mobility paradigm. Transport Policy, New Developments in Urban Transportation Planning 15 (2008), 73–80.
Bardhi, F., Eckhardt, G.M., Access-based consumption: the case of car sharing. J. Consum. Res. 39 (2012), 881–898.
Becker-Leifhold, C.V., The role of values in collaborative fashion consumption - a critical investigation through the lenses of the theory of planned behavior. J. Clean. Prod. 199 (2018), 781–791.
Borg, D., Mont, O., Schoonover, H., Consumer acceptance and value in use-oriented product-service systems: lessons from Swedish consumer goods companies. Sustainability, 12, 2020, 8079.
Burghard, U., Dütschke, E., Who wants shared mobility? Lessons from early adopters and mainstream drivers on electric carsharing in Germany. Transport. Res. Transport Environ. 71 (2019), 96–109.
Burroughs, J.E., Rindfleisch, A., Materialism and well-being: a conflicting values perspective. J. Consum. Res. 29 (2002), 348–370.
Cai, L., Yuen, K.F., Fang, M., Wang, X., A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics. Asia Pac. J. Mark. Logist. 35 (2023), 2682–2703.
Camacho-Otero, J., Boks, C., Pettersen, I.N., User acceptance and adoption of circular offerings in the fashion sector: insights from user-generated online reviews. J. Clean. Prod. 231 (2019), 928–939.
Catulli, M., What uncertainty? Further insight into why consumers might be distrustful of product service systems. J. Manuf. Technol. Manag. 23 (2012), 780–793.
Chapman, D.A., Eyckmans, J., Van Acker, K., Does car-sharing reduce car-use? An impact evaluation of car-sharing in Flanders, Belgium. Sustainability, 12, 2020, 8155.
Cook, M., Fluid transitions to more sustainable product service systems. Environ. Innov. Soc. Transit. 12 (2014), 1–13.
D'Agostin, A., de Medeiros, J.F., Vidor, G., Zulpo, M., Moretto, C.F., Drivers and barriers for the adoption of use-oriented product-service systems: a study with young consumers in medium and small cities. Sustain. Prod. Consum. 21 (2020), 92–103.
de Lorimier, A., El-Geneidy, A.M., Understanding the factors affecting vehicle usage and availability in carsharing networks: a case study of Communauto carsharing system from Montréal, Canada. International Journal of Sustainable Transportation 7 (2013), 35–51.
de Medeiros, J.F., Marcon, A., Ribeiro, J.L.D., Quist, J., D'Agostin, A., Consumer emotions and collaborative consumption: the effect of COVID-19 on the adoption of use-oriented product-service systems. Sustain. Prod. Consum. 27 (2021), 1569–1588.
Denis, J., Pontille, D., Material ordering and the care of things. Sci. Technol. Hum. Val. 40 (2015), 338–367.
Dethier, F., De Hoe, R., Muylaert, C., Roman, P., Ruwet, C., Thiry, G., Maréchal, K., Survey Data on Divers and Barriers to Consumers' Intention to Adopt an SPSS Offer - Brufonctionnel Project. 2023.
Diddi, S., Yan, R.-N., Consumer perceptions related to clothing repair and community mending events: a circular economy perspective. Sustainability, 11, 2019, 5306.
Diekmann, A., Preisendörfer, P., Green and greenback: the behavioral effects of environmental attitudes in low-cost and high-cost situations. Ration. Soc. 15 (2003), 441–472.
Edbring, E.G., Lehner, M., Mont, O., Exploring consumer attitudes to alternative models of consumption: motivations and barriers. Journal of Cleaner Production, Advancing Sustainable Solutions: An Interdisciplinary and Collaborative Research Agenda 123 (2016), 5–15.
ElHaffar, G., Durif, F., Dubé, L., Towards closing the attitude-intention-behavior gap in green consumption: a narrative review of the literature and an overview of future research directions. J. Clean. Prod., 275, 2020, 122556.
Elzinga, R., Reike, D., Negro, S.O., Boon, W.P.C., Consumer acceptance of circular business models. J. Clean. Prod., 254, 2020, 119988.
Fishman, E., Washington, S., Haworth, N., Bike share: a synthesis of the literature. Transport Rev. 33 (2013), 148–165.
Hahn, T., Pinkse, J., A paradox approach to sustainable product-service systems. Ind. Market. Manag. 105 (2022), 182–189.
Hair, J.F., Ortinau, D.J., Harrison, D.E., Essentials of Marketing Research. sixth ed., international student edition, 2024, McGraw Hill Education, New York, NY.
Han, S.L.-C., Henninger, C.E., Apeagyei, P., Tyler, D., Determining effective sustainable fashion communication strategies. Sustainability in Fashion: A Cradle to Upcycle Approach, 2017, Springer International Publishing, Cham, 127–149.
Hartl, B., Sabitzer, T., Hofmann, E., Penz, E., “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. J. Clean. Prod. 202 (2018), 88–100.
Hazée, S., Van Vaerenbergh, Y., Customers' contamination concerns: an integrative framework and future prospects for service management. J. Serv. Manag. 32 (2021), 161–175.
Hazée, S., Van Vaerenbergh, Y., Delcourt, C., Warlop, L., Sharing goods? Yuck, No! An investigation of consumers' contamination concerns about access-based services. J. Serv. Res. 22 (2019), 256–271.
Heggestad, E.D., Scheaf, D.J., Banks, G.C., Monroe Hausfeld, M., Tonidandel, S., Williams, E.B., Scale adaptation in organizational science research: a review and best-practice recommendations. J. Manag. 45 (2019), 2596–2627.
Hobson, K., Lynch, N., Lilley, D., Smalley, G., Systems of practice and the Circular Economy: transforming mobile phone product service systems. Environ. Innov. Soc. Transit. 26 (2018), 147–157.
INIX. 2022 INRIX global traffic scorecard. INIX, 2023.
Intlekofer, K., Bras, B., Ferguson, M., Energy implications of product leasing. Environ. Sci. Technol. 44 (2010), 4409–4415.
Khitous, F., Urbinati, A., Verleye, K., Product-Service Systems: a customer engagement perspective in the fashion industry. J. Clean. Prod., 336, 2022, 130394.
Kjaer, L.L., Pigosso, D.C., McAloone, T.C., Birkved, M., Guidelines for evaluating the environmental performance of Product/Service-Systems through life cycle assessment. J. Clean. Prod. 190 (2018), 666–678.
Kleinhückelkotten, S., Neitzke, H.-P., Social Acceptability of more sustainable alternatives in clothing consumption. Sustainability, 11, 2019, 6194.
Little, R.J., Rubin, D.B., Statistical Analysis with Missing Data. 2019, John Wiley & Sons.
Mashhadi, A.R., Vedantam, A., Behdad, S., Investigation of consumer's acceptance of product-service-systems: a case study of cell phone leasing. Resour. Conserv. Recycl. 143 (2019), 36–44.
Mattia, G., Mugion, R.G., Principato, L., Shared mobility as a driver for sustainable consumptions: the intention to re-use free-floating car sharing. J. Clean. Prod., 237, 2019, 117404.
Max-Neef, M., Development and human needs. Real-Life Economics: Understanding Wealth Creation, 1992, Routledge, London, UK, 197–214.
Minami, A.L., Ramos, C., Bortoluzzo, A.B., Sharing economy versus collaborative consumption: what drives consumers in the new forms of exchange?. J. Bus. Res. 128 (2021), 124–137.
Mont, O., Clarifying the concept of product–service system. J. Clean. Prod. 10 (2002), 237–245.
Mont, O., Tukker, A., Product-Service Systems: reviewing achievements and refining the research agenda. Journal of Cleaner Production, Product Service Systems: reviewing achievements and refining the research agenda 14 (2006), 1451–1454.
Muylaert, C., Maréchal, K., Understanding consumer lock-in mechanisms towards clothing libraries: a practice-based analysis coupled with the multi-level perspective. Sustain. Prod. Consum. 34 (2022), 342–352.
Muylaert, C., Thiry, G., Roman, P., Ruwet, C., De Hoe, R., Maréchal, K., Consumer perception of product-service systems: depicting sector-specific barriers in the mobility, clothing and tooling sectors. Front. Environ. Sci., 10, 2022.
Mylan, J., Understanding the diffusion of Sustainable Product-Service Systems: insights from the sociology of consumption and practice theory. Journal of Cleaner Production, Special Volume: Why have ‘Sustainable Product-Service Systems’ not been widely implemented? 97 (2015), 13–20.
OpenAI. ChatGPT. 2023.
Pacheco, D.A., ten Caten, C.S., Jung, C.F., Sassanelli, C., Terzi, S., Overcoming barriers towards sustainable product-service systems in small and medium-sized enterprises: state of the art and a novel decision matrix. J. Clean. Prod. 222 (2019), 903–921.
Paundra, J., Rook, L., van Dalen, J., Ketter, W., Preferences for car sharing services: effects of instrumental attributes and psychological ownership. J. Environ. Psychol. 53 (2017), 121–130.
Pérez-Belis, V., Braulio-Gonzalo, M., Juan, P., Bovea, M.D., Consumer attitude towards the repair and the second-hand purchase of small household electrical and electronic equipment. A Spanish case study. J. Clean. Prod. 158 (2017), 261–275.
Piscicelli, L., Cooper, T., Fisher, T., The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, Special Volume: Why have ‘Sustainable Product-Service Systems’ not been widely implemented? 97 (2015), 21–29.
Poppelaars, F., Bakker, C., Van Engelen, J., Does access trump ownership? Exploring consumer acceptance of access-based consumption in the case of smartphones. Sustainability, 10, 2018, 2133.
Prieto, M., Baltas, G., Stan, V., Car sharing adoption intention in urban areas: what are the key sociodemographic drivers?. Transport. Res. Pol. Pract. 101 (2017), 218–227.
Rexfelt, O., Hiort af Ornäs, V., Consumer acceptance of product-service systems: designing for relative advantages and uncertainty reductions. J. Manuf. Technol. Manag. 20 (2009), 674–699.
Richins, M.L., Dawson, S., A consumer values orientation for materialism and its measurement: scale development and validation. J. Consum. Res. 19 (1992), 303–316.
Roman, P., Thiry, G., Muylaert, C., Ruwet, C., Maréchal, K., Defining and identifying strongly sustainable product-service systems (SSPSS). J. Clean. Prod., 391, 2023, 136295.
Rousseau, S., Millennials' acceptance of product-service systems: leasing smartphones in Flanders (Belgium). J. Clean. Prod., 246, 2020, 118992.
Roy, R., Sustainable product-service systems. Futures 32 (2000), 289–299.
Ruwet, C., Lohest, F., Hoe, R.D., Maréchal, K., Muylaert, C., Thiry, G., Roman, P., Current situation of the expansion of the functional economy in the Brussels-Capital Region. Brussels Studies. La revue scientifique pour les recherches sur Bruxelles/Het wetenschappelijk tijdschrift voor onderzoek over Brussel, 2023, The Journal of Research on, Brussels.
Schallehn, H., Seuring, S., Strähle, J., Freise, M., Customer experience creation for after-use products: a product–service systems-based review. J. Clean. Prod. 210 (2019), 929–944.
Schor, J.B., The paradox of materiality: fashion, marketing, and the planetary ecology. The Routledge Companion to Advertising and Promotional Culture, 2013, Routledge.
Sörum, N., Gianneschi, M., The role of access-based apparel in processes of consumer identity construction. J. Fash. Mark. Manag.: Int. J. 27 (2023), 61–79.
Sweeney, J.C., Soutar, G.N., Consumer perceived value: the development of a multiple item scale. J. Retailing 77 (2001), 203–220.
Tsikriktsis, N., A review of techniques for treating missing data in OM survey research. J. Oper. Manag. 24 (2005), 53–62.
Tukker, A., Product services for a resource-efficient and circular economy – a review. Journal of Cleaner Production, Special Volume: Why have ‘Sustainable Product-Service Systems’ not been widely implemented? 97 (2015), 76–91.
Tukker, A., Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet. Bus. Strat. Environ. 13 (2004), 246–260.
Tunn, V., Bocken, N., Van den Hende, E.A., Schoormans, J.P., Diffusion of access-based product-service systems: adoption barriers and how they are addressed in practice. Proceedings product lifetimes and the environment 2019, 2021, 777–784.
Tunn, V., Bocken, N., Van den Hende, E.A., Schoormans, J.P.L., Business models for sustainable consumption in the circular economy: an expert study. J. Clean. Prod. 212 (2019), 324–333.
Tunn, V., Van den Hende, E.A., Bocken, N., Schoormans, J.P., Consumer adoption of access-based product-service systems: the influence of duration of use and type of product. Bus. Strat. Environ. 30 (2021), 2796–2813.
Vafadarnikjoo, A., Mishra, N., Govindan, K., Chalvatzis, K., Assessment of consumers' motivations to purchase a remanufactured product by applying Fuzzy Delphi method and single valued neutrosophic sets. J. Clean. Prod. 196 (2018), 230–244.
Verleye, K., The co-creation experience from the customer perspective: its measurement and determinants. J. Serv. Manag. 26 (2015), 321–342.
Verleye, K., Designing service interfaces for customer engagement in the creation of value. Customer Experience Management : Enhancing Experience and Value through Service Management, 2014, Kendal Hunt Publisher, 73–97.
Vezzoli, C., Ceschin, F., Diehl, J.C., Kohtala, C., New design challenges to widely implement ‘sustainable product–service systems. J. Clean. Prod. 97 (2015), 1–12.
Wooldridge, J.M., Introductory Econometrics: A Modern Approach. 2015, Nelson Education.
Yang, M., Evans, S., Product-service system business model archetypes and sustainability. J. Clean. Prod. 220 (2019), 1156–1166.